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How to sell digital downloads on Etsy on 2022?

Do you want to hear something cool?

You can now make passive income on Etsy without worrying about upfront expenses, materials, and inventory! 

Yes! That’s right, and people around the globe are jumping into this trend, making thousands of dollars by selling digital products here on Etsy. 

Digital downloads are trendy right now because they’re easy to make and can be sent automatically to your customer upon purchase. 

All you have to do is make a digital product, create an optimized product listing, and you are good to go. 

Want to learn how to sell digital files on Etsy? Don’t worry because, in this guide, I will show you how to start and make passive income from selling digital printable files on Etsy. 

What are Etsy digital downloads?

Digital downloads are products that customers can buy online and involves no physical product. 

They usually have “Printables/Digital” in the description and the product title. 

Etsy printable digital downloads example
Etsy printable digital downloads example

I love selling digital downloads as compared to physical products, and here’s the reason for my love for them: 

  1. You don’t need to worry about inventory.
  2. Cheap and easy to produce.
  3. No work is needed to facilitate the order after your customer’s purchase, like delayed shipping, etc. 

Why sell digital downloads on Etsy?

“Hey Jadeshoot, I am already doing well selling the traditional way” 

You can continue selling your physical product, but you deal with the inventory and shipping. 

If you have a reliable supplier for inventory and a shipping partner, that’s great!

However, with Etsy digital downloads, there are endless possibilities for making passive 

income and not having to worry about product storage, fulfillment, shipping, and even product returns!

The only thing left you will be dealing with will be customers asking how to download what they bought and other easy questions.  

Selling digital products on Etsy leads to an infinite number of customers who can download the same file you made only once. So, it’s like you have unlimited stock for a specific product and have insane profits. 

This 2022, it’s easier to sell digital files on Etsy because the platform is established and trusted by many with a pre-existing primed audience ready to buy anytime. 

What digital items can you sell on Etsy?

Many people think of selling digital printables when thinking of selling digital items on Etsy, but there is so much more than what you can expect. 

You can sell Ebooks, spreadsheet templates, social media templates, website themes, photography and so much more. 

What are printables?

Printables are digital files sold on Etsy, that the customer can print on a home printer, online service, or at a local print shop. 

Digital printables are popular and highly profitable because of the pandemic, and everyone is going less and less to shopping stores and doing more DIY. 

 This leads to a rise in demand for printable products on online marketplaces such as Etsy. 

Best-selling digital downloads 

If you have tried to search on Etsy for digital files/products/items, you will see everything from the logo, fonts, calendars, digital art, and many more. 

Here is a list of popular digital downloads sold on Etsy this 2022. 

  1. Coloring pages
  2. Graphics
  3. Planners
  4. Journals
  5. Logos
  6. Business cards
  7. Social Media Templates
  8. Ebooks
  9. Spreadsheet Templates
  10. Checklists
  11. Custom WordPress Templates
  12. Fonts
  13. Craft patterns
  14. Lightroom Presets
  15. Printable Artwork
  16. Worksheets
  17. Digital Arts Prints
  18. Digital Planners
  19. Photography
  20. Wall Art
  21. Custom Website Templates
  22. Sewing Patterns
  23. Résumé Templates
  24. Printable Stickers 
  25. DIY Printables and many more. 

Want to know which digital products that have the potential to earn $100 per day? Watch this video right here. 

5 Etsy Digital Products That Make $100/DAY 💰 | DIGITAL PRODUCTS TO SELL ON ETSY

Here is another supplemental video to give you an idea of which digital products are selling well on Etsy. 

15 Etsy DIGITAL PRODUCTS to Sell Online 🎯(Best-selling Digital Product Ideas)

I can’t decide what to sell on Etsy… Help!

By now, you might be thinking of selling digital downloads on Etsy and about what to sell. 

If you can’t think of any, we recommend you go for seasonal products as your first Etsy digital download or printable because there is a high demand for them. 

For Example, you can make digital downloads such as stickers for Christmas. 

 You won’t have to worry about seasonality because digital products don’t have inventory, so you can just sell them again for next year’s Christmas. 

Also, they are easy and cheap to make, and you can always make another digital product for another season to generate passive income throughout the year. 

How to make Etsy digital downloads or printables to sell on Etsy

So you have chosen a niche and the type of product you want to create. But how can you make one? 

There are many ways to create digital downloads, even if you are not a graphic designer. 

If you have an Idea that you want to sell on Etsy, you can start with online platforms like Upwork or Fiverr, and hire someone to make the digital product for you!

You can create digital products yourself, and making one isn’t as difficult as it seems. There are some applications and websites that can help you make them. 

Designing your digital download using Canva 

If you love designing, you probably heard about Canva

Canva is an online cloud-based application that simplifies visual design work into an intuitive drag-and-drop editor. In other words, it makes designing easy for anyone to create incredible designs. 

The tool comes with pre-built templates, stock images, layouts, fonts, vector graphics, and illustrations that you can use for your projects. 

Canva is free, and all you need to get started is to create an account on Canva. However, for access to premium graphics and some paid-type files like PNG, you might need to purchase a Canva pro account. 

If you want to start making Etsy digital products, head to the Canva website and create your account. 

sign up canva
sign up canva

Or, if you already have one, choose the “Log In” button instead. 

login with google
login with google

This time I choose to continue with my Google account. 

Once successfully Logged In, you will be redirected to a homepage such as this one. 

To start, click on “Create a design” in the upper right corner and type your printable product idea. I choose a planner as an example. 

Note: you can also type on the search bar at the center and type your digital product Idea. 

Canva planner
Canva planner

This time, you will see a dropdown of options related to the “Planner”. 

To start with the project try clicking on “Planner”. 

try clicking on “Planner”
try clicking on “Planner”

At the left part of your screen, you can see tons of editable templates that you can use. 

For example, I choose this one because I find it cute and attractive, you can change the design if you wish, click the text to change the font, drag words into different places, and edit element colors. You can then download the file once done. 

This is an example of an easy and free way to start creating your custom digital item designs to sell on Etsy. 

Hiring a Designer on Fiverr or Upwork

“I don’t have the eye of a designer…” 

Don’t worry, you can still have good designs for your digital product ideas to sell on Etsy. 

It’s okay if you don’t have the designing skills, you and I are the same so there’s nothing to be ashamed about. 

Canva might be difficult for others especially if you don’t know any design at all, it might be great but it has a learning curve.  We could use other software for designing such as Adobe Illustrator, but they also require learning too. 

“I don’t have enough time and patience to design it myself” 

If you want to sell right away and avoid the hassle of designing the digital product yourself, you can always outsource it. It might be the best idea if you want a great-looking product. 

Just head over to Fiverr or Upwork and from there, you can find yourself a designer to create custom logo packs to sell on Etsy, planner templates, stock graphic packs and photos and so much more!

How can I sell my digital downloads on Etsy?

Right now, you might be excited to sell your digital downloads on Etsy, and you should have a pretty good idea of what you want to sell. 

Check the video guide here on how to sell digital downloads on Etsy. 

How to sell Etsy Digital Products to make PASSIVE INCOME 💰

Set up your Etsy Store

The first thing you have to do, before selling digital products, is set up an Etsy store.

Setting up your Etsy store is simple. If you are new to Etsy and still don’t have one, here is our ultimate beginner’s guide on setting up an Etsy store

Choose a niche

Before you start selling on Etsy, you need to choose a niche. 

Do your research and study the market by exploring Etsy to see which products in your chosen niche are performing and are selling well. 

To start, type some of your ideas in the Etsy search bar, and look for what products appear on the search page. This will give you an idea of what people are already searching for on Etsy. 

Click on the product that catches your interest. Then, scroll through the listings and look at the total number of sales, total amount of reviews, and overall ratings of each shop. 

If you can see that there isn’t much competition in that niche, that might be a good-to-go niche. 

If you want to learn how Etsy market research and choose the perfect niche, try Jadeshoot!

Time to create your listing!

If you have your shop set up, have chosen a niche already, and created your digital printables, you are more than ready to create your product listings!

Etsy charges fees for selling, they also charge $.20 per listing, and selling fees are 5% of the sale price per transaction. 

However, once you start selling digital products and making returns on Etsy, you won’t have to worry about the fees. 

I highly recommend you provide photos of your products and a short video, like a walkthrough. 

To further optimize your listing, try to incorporate keywords into your product listing titles and write a complete product description with accurate information that naturally includes keywords. 

It is very important to choose the proper keywords for your listing as Etsy has its form of SEO, and there is a keyword tool to help you optimize your listings, which is the eRank keyword tool for Etsy!

If you want to know more about the eRank tool for Etsy, click here

Market your Etsy digital product

To drive more impressions and traffic toward your Etsy digital product and store, try to market them on your social media platforms. 

Focus on social media platforms that have highly active users such as Facebook, Instagram, Pinterest, and Tiktok. 

Aside from marketing your product on social media platforms, consider email marketing too. 

The best way to do that is to offer one of your downloads as a freebie to catch the attention of people and get them to sign up and nurture them with regular email newsletters. 

Then, encourage your subscribers to buy by educating them on your products, or even offer special subscriber-only coupon codes and holiday sales, etc. 

High-quality customer service 

This is another secret recipe usually used by many Etsy sellers, not just on the Etsy platform, but on any other online marketplaces. 

Having good reviews is a great way to increase your sales, and as proof to make your customers trust your store and make them buy from you. 

For example, The customer was impressed by your customer service, they might change their mind and leave a good review. And that same customer that received a great online shopping experience from you will tell everyone about it. 

It’s like you are getting a free advertisement!

Give customers what they want. DISCOUNTS!

Most people are bargain shoppers, and to catch their attention and make more sales, place your Etsy digital items on sale!

This works, especially if your product is seasonal and the event is almost near, like Christmas, place your digital items on sale, and you will be surprised by the results. 

So run sales on your Etsy shop often. Create special coupon codes for your email subscribers and your social media followers. 

Another idea is to encourage repeat customers by placing unique coupon codes for customers who have already purchased from you. Think of a loyalty discount. 

Product bundles

Digital downloads sellers have many advantages over physical product sellers and that is the unlimited sales you can have and the passive income. 

But the best thing is, you can re-use the same templates to create multiple digital downloads. more like creating bundles of related items. 

If you want to boost your sales in Etsy digital downloads, sell your digital products in bundles at a discount compared to purchasing each, this could be enticing to customers that is very hard to resist!

The power of Etsy Ads

This might be optional but promoting your products with Etsy ads is a significant step to start helping you make more sales or scale your existing sales. 

However, you might lose quite a bit of money if you don’t know how to do it well and dive in without learning how to run them profitably. 

Here at Jadeshoot, we are like a family, and we can help you in upscaling your business and help you learn how to manage your Etsy store effectively and like a 6 figure seller!

How much can you make selling digital downloads on Etsy

Sadly, there is no exact answer.  It depends on your niche, product, pricing, and how well you manage your store. 

Since digital products are easy and cheap to make, you can expect most people have shifted to this trend already. 

Therefore, there is high competition, but if you find the perfect niche, you can have a better fighting chance against top sellers, make your product stand out, and earn thousands of dollars monthly. 

We have Alissa rose in this video and share how she created a brand new Etsy store and how it scaled to $1000 per month in just four months! 

How to Grow FAST on Etsy as a Beginner [New Etsy Shop Makes 1,000/month Selling ONE Digital Product]


Is selling digital downloads on Etsy worth it?

Yes! for me, selling digital downloads on Etsy is great and can be a form of passive income, but it won’t be passive in the beginning. 

Do digital downloads sell well on Etsy?

Yes! Mostly, people are starting to shift to online shopping than walking to a physical store to buy products, and want to do more DIY things. So if you plan to sell digital downloads, you are on the right page. 

Do I need a business license to sell digital products on Etsy?

Etsy policies don’t require you to have a business license to sell on Etsy, but your local government might. 

Here is a list of some of the most popular printables on Etsy: 

  1. Calendars
  2. Coloring Pages
  3. Greeting Cards
  4. Baby Shower Games
  5. Halloween Printables
  7. Thank You Cards
  8. Stickers
  9. Habit Trackers
  10. Grocery Lists
  11. Letters To Santa
  12. Paint By Numbers
  13. Day Planners
  14. Gift Tags
  15. Paper Dolls
  16. Meal Planners
  17. Bridal Shower Games
  18. Valentine’s Day Printables
  19. Christmas Printables
  20. Budget Planners
  21. Preschool Printables
  22. Wall Art
  23. Weight Loss Trackers
  24. Gift Certificates
  25. Wedding Invitations
  26. Mother Day Printables
  27. Wedding Planners
  28. Scavenger Hunts
  29. Bible Study Printables
  30. Bachelorette Party Games
  31. Motivational Quotes
  32. Father’s Day Cards
  33. Affirmation Cards
  34. Fitness Planners
  35. Chore Charts
  36. Placemats
  37. Party Decorations
  38. Cash Envelope printables
  39. Mindfulness journals
  40. Gratitude Journals
  41. To-Do Lists
  42. Bill Trackers
  43. Cleaning Charts
  44. Pregnancy Announcements
  45. Birth Announcements
  46. Wine Labels
  47. Homeschool Printables
  48. Save The Date Cards
  49. Wedding Decor
  50. Nursery Art
  51. Recipe Card

How much do you charge for digital products?

It depends on your total cost to make the product, try to make a list of materials you have used and add up their cost, usually on digital products, if you make your product, you only include the time and effort plus the subscriptions (If you have any) to sum up the cost, if a designer made your product, then you might now how much would you charge. 

Don’t be too expensive to scare out customers and not too cheap and not generate any significant income at all. 


This 2022, selling digital products and printables on Etsy is a great way of earning passive income these days. Since most people are now shifting to online shopping, you can be sure that you can be successful at selling one as long as you have found a perfect niche to start.

However, selling digital downloads involves a lot of work in the beginning, and once you make your products, make sure to promote them and spread the word to encourage people to buy. 

With proper research, dedication, and grit, everyone can be successful in selling on Etsy!

You can start your Etsy digital download selling today and you can’t go wrong with Jadeshoot